Overlooking Apollo Bay from a spectacular vantage point.

Little more than a decade ago, Apollo Bay was a sleepy coastal hamlet servicing local fishing, farming amd timber milling communities.

Today the township retains a low-key, friendly atmosphere as visitors discover the delights of the scenic bay, proximity to magnificent forests, waterfalls and walks, and a range of accomodation and eating places ranging from cosy to grand.

Promoted as "paradise by the sea", Apollo Bay offers a huge range of activities including surfing, swimming, bushwalking, easy strolling, Cape otway lighthouse tours, fishing and scenic boat trips, glow worm tours, picnicking, horse riding and golf. There are also museums, shipwreck sites, many plant nurseries and heritage trails.

A new interpretation and visitor centre at Apollo Bay dedicated to ecotourism associated with the Otway Ranges and nearby coast is now open.

The building is an extension of the Great Ocean Road Visitor Information Centre on the Apollo Bay foreshore. The ecotourism centre focusses on educating and training people about the local and natural environs. The centre is open 9am til 5pm daily.